Tim Cook Issues Apology For Apple Maps

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Apple CEO Tim Cook has issued an official apology for the company's half-baked Maps app.

Cook wrote that the mobile mapping product "fell short" of the quality he said the company is committed to delivering.

Tim Cook Apology Apple Maps

"We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better," he conceded in a letter to users, posted by Apple on Friday morning.

Apple announced in June that it would drop the popular Google-built maps feature from iOS and would release a homegrown Maps app with iOS 6. Since the glitchy new app launched, users have been vocal about its tendency to mislabel or erase cities, move famous landmarks and warp scenes in 3D Flyover mode, to name a few complaints. Many are also disappointed that Maps doesn't provide transit directions, which was a go-to feature for many fans of the Google-made maps in iOS.

Cook in his letter promised users that Apple is working to better Maps and suggested a handful of third-party apps that users could turn to in the meantime. Wrote Cook, "While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app."

This is a far cry from the paltry statement Apple issued last week, shortly after Maps became available and the outcry began to rise over bugs in the app. "We launched this new map service knowing it is a major initiative and that we are just getting started with it," an Apple spokeswoman said at the time, per Mashable. "[T]he more people use it, the better it will get."

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